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Spotify for Podcasters is a great way to reach your audience without needing any fancy equipment. Once you have started your podcast, there are many ways you can market and promote it to reach as many people as possible. We’ll tell you everything about how to podcast on Spotify and upload your new episode. You can…
Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business. According to a HubSpot survey, 94% of marketers find email marketing effective for reaching their business goals. To get the most out of your email marketing strategy, check out these…
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new…
Are Meta’s Celebrity Bots Taking AI Too Far? In recent years, the world of artificial intelligence has seen rapid advancements that have brought both excitement and concern. One of the latest developments that has sparked widespread debate is Meta’s introduction of celebrity bots—AI-powered digital replicas of well-known personalities. As these bots become more prevalent, questions…
Many professionals are overworking. Being constantly connected can help us to feel secure, in touch, and informed, both at work, but it also makes it so we don’t really get off the clock. Even if we work on the weekend, it’s not uncommon to answer emails and take calls after hours. Remote work is a growing trend…
Consumers love the lure of exclusivity, and brands love the unmatched opportunity for experimentation. Pop-Up Shop Ideas Your goals will dictate the type of pop-up experience you want to create and how you’ll implement it. 1. Temporary Retail Space If you’re transitioning your business from online to brick-and-mortar, a pop-up shop is a way to…
We recently discussed whether consumers want brands to make social statements with our sister publication, To struggle, The main consensus is that rather than making broad social media statements, consumers want brands to make concrete changes to better their broader communities. Nike and Dove are doing just that with their recent partnership that is incredibly…
How can you increase your Pinterest reach? Pinterest Analytics is a free tool that lets you track metrics such as impressions and clicks. These analytics will help you better understand your pins, determine what your audience likes, and take data-driven actions to increase the number of people who see your content. This comprehensive guide will help…
Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar. If you often work on campaigns for different clients, creating individual calendars in…