10 Affiliate Marketing Trends for 2024: Experts Share Their …

10 Affiliate Marketing Trends for 2024: Experts Share Their …

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand…

How to Create a How-to Guide: 21 Tips [+Examples]

How to Create a How-to Guide: 21 Tips [+Examples]

The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years. Some of my favorites include How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to…

What is Business Casual in 2023? Give Your Office Outfit

What is Business Casual in 2023? Give Your Office Outfit

I remember my first internship — more specifically, its dress code, which left me googling, “What does business casual mean?” Then, I took a shopping trip for blouses, comfortable slacks, and sensible flats to replace my sneakers. During the tech boom in 1990, many tech companies opted for more laid-back, innovative workwear. This led to…