Was it Written by AI
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Was it Written by AI? How You Can Tell, According to HubSpot…

In school, I learned the basics of good writing – keep it short, concise, and grammatically correct. By that definition, AI-written content must be good, right? Still, when I play with a tool like ChatGPT, I see some red flags. Sure, it’s grammatically correct, but it gives off a serious “corporate speak” feel. It follows…

Referral traffic

Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog…

AI platforms
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19 Best AI Platforms for Marketers and Marketing Analysts in…

If you’ve used newly accessible generative AI Platforms, you’ve likely realized how many tasks you can streamline in just seconds. The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. But, with…

Abandoned cart emails
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The 16 Best Abandoned Cart Emails To Win Back Customers

Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can benefit from sending cart abandonment emails to buyers who haven’t completed their purchase. Here, you’ll find abandoned cart email templates to get you started, plus…

Google AI

Google AI: How One Tech Giant Approaches Artificial Intellig…

Have you ever sat in a daze trying to craft the perfect text message? Well, an experiment with Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so all you need to do is choose the right text. You can already join the waiting list to try it…

The Ultimate Guide to Community Management
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The Ultimate Guide to Community Management

When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both…

Social Media for Nonprofits: Top Tips From BGCGW’s Director …

Social Media for Nonprofits: Top Tips From BGCGW’s Director …

“Whether you have a full-time staff member responsible for social media or someone who posts occasionally, I highly recommend having some type of social presence – no matter what it looks like.” This advice comes from Terry Johnson, Director of Donor Relations and Special Events Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team…

12 Higher Education Marketing Trends of 2023

12 Higher Education Marketing Trends of 2023

Marketing trends come and go rapidly, and higher education is no exception to these changes. Especially at a time when college enrollment has declined, higher education institutions must develop, innovate, and leverage new strategies to attract and engage students. If you want to be ahead of the curve, don’t look anywhere else. Here are the…