X Creator Pay: Is X's Ad Revenue Pay Worth it for Conte…
Creators and users of the app formerly known as Twitter can now earn money through a new program rollout.
Google AI: How One Tech Giant Approaches Artificial Intellig…
Have you ever sat in a daze trying to craft the perfect text message? Well, an experiment with Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so all you need to do is choose the right text. You can already join the waiting list to try it…
The Ultimate Guide to Community Management
When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both…
Social Media for Nonprofits: Top Tips From BGCGW’s Director …
“Whether you have a full-time staff member responsible for social media or someone who posts occasionally, I highly recommend having some type of social presence – no matter what it looks like.” This advice comes from Terry Johnson, Director of Donor Relations and Special Events Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team…
12 Higher Education Marketing Trends of 2023
Marketing trends come and go rapidly, and higher education is no exception to these changes. Especially at a time when college enrollment has declined, higher education institutions must develop, innovate, and leverage new strategies to attract and engage students. If you want to be ahead of the curve, don’t look anywhere else. Here are the…
Why You Still Need SMS Marketing & How to Get Started [+…
The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.
Twitter is Dead (Kind of): Where X Stands With Consumers
Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s acquisition and is now known as X. So, what could this mean for the platform going forward? Are users still sticking to the newly named social media site, or…
How the Internet Works: An Explanation Even Non-Techies Can …
The Internet is a marvel of modern technology that connects people and information around the world. But have you ever wondered how it actually works?
What Are the 4 Ps of Marketing? The Marketing Mix Explained
If you’ve been a marketing professional for years, learning about the four Ps of marketing may be an old thing for you. However, for those of us who work in the industry but did not study marketing in college, it is entirely possible that you have not heard of the marketing mix. Below, let’s learn…