Tips to Digital Social Media Marketing
Digital Social media is everywhere. Arguably, it has become the backbone of digital marketing. The Internet has grown at a rapid pace over the last decade. Along with it, social media has also evolved exceptionally. Billions of people around the world are using social media platforms. This gives an opportunity to the brands to effectively market and promote their products and services.
Social media marketing offers many benefits to companies. This fact cannot be denied. However, it is about using it strategically and wisely. Social media is only going to grow in the coming time. Therefore, it is indeed a great time to leverage on it. There is no better way to build a brand image than digital marketing. Social media is one big arm of digital marketing. It takes marketing to the whole new levels.
People buy only from the brands they trust. It is a known fact. This is why it is extremely important to establish trust with potential buyers. Social media offers you great opportunity to do just that. Several studies have proved the correlation between usefulness, trust, and user’s intent to buy.
First of all, people must trust the brand you are providing. Secondly, they must be able to see the usefulness. This, in turn, will influence their buying decision. When you are more visible on social media, people will trust you more.
Building the credibility
When you are able to build trust you also build credibility. Social media plays a very important role in building this credibility. Social media marketing affords you the opportunity to interact and engage people.
Higher user engagement results in more trust and increased credibility. This, in turn, influences prospective buyers. A study has shown that more than 50% Facebook fans and nearly 70% of Twitter followers buy from the brands they follow on these platforms.
Enhances the brand image
Social media also gives you the opportunity to enhance your brand image. It allows you to tell the story of your brand. Once you have gained a substantial number of followers, you have the platform to share your story. You are put in the right position to promote your products.
People want to listen to stories. Brand enhancement happens when you can tell the right story. It lets you build an emotional bond with the followers.
Better Brand Recognition
Social media offers great opportunities for brand recognition. Nearly 3 billion people in the world use the internet. Approximately 75% of adults online are using social media services. It means that you can use these platforms to create brand awareness. The more aware people are of your brand the more recognized it becomes.
Brand awareness is extremely important. While shopping, people are more likely to buy the brands they are aware of.
Building Brand Equity
Social media marketing also helps you enhance brand equity. To increase the equity you will need to increase the number of followers. What is brand equity? It is nothing but the value of the brand as perceived by the customers.
Several surveys have revealed that there is a direct correlation between the worth of a business and its social media followers. The brands that have a higher number of followers also have increased valuation. Social media marketing gives you the opportunity to build strong communities and increase the number of followers.
Brand equity leads to another important benefit. Social media marketing gives you the opportunity to reach out to the people and increase their followers. Fortunately, the followers of your brand are forever. While some may leave, the majority of them will continue to be with you.
The increasing number of followers will result in more influence. There are several examples where a large number of followers has resulted in sales. There are some brands with lots of followers. Every time they post something they get the sales.
Develops brand voice
Social media also allows you to develop an impactful brand voice. If you are working with the objective of establishing an authentic connection, you will be able to build the brand voice.
Social media platforms allow you to get creative. The innovative content design and the right tone helps you develop the voice you are looking for. This, in turn, lets you create the much better customer experience.
Great opportunity to humanize the brand
The companies that are able to humanize their brands are able to get better marketing results. Social media offers great opportunity to humanize your brand. Majority of the people learn visually. By humanizing the brand you can get the much better conversion. It is simple psychology. People want to interact with humans and not things. Humanizing is easy on social media. You can easily showcase your employees and customers. With this person start seeing your company as human. This has a great influence on the buying decisions.
Enhances the traffic to the website
Increasing the traffic to your website is one of the best ways to increase the sales. You can use the social media marketing to spike the traffic to your website. The good thing is that traffic is mostly organic. It requires very little advertising. You just need to find ways to have a strong presence on social media.
With the right social media marketing strategies, you can reap great benefits.