by Website Analytics: Running a website and web analytics solution can be time-consuming and costly for many start-ups, especially if you don’t know what you are talking about and definitely worth keeping up to date on for best results.
Perhaps the best and only expense to consider when beginning an SEO implementation is a good website analytics solution. A measured web analytics solution is very vital to the business world – you want your website’s ROI (return on investment) to remain high, and in 2013 it is vitally important that you keep all of your suppliers on top of their game as well.
Website analytics solutions, whether they be logged in as quick online hourly, weekly or daily report about the visitors and details associated with their visit to your site.
You can have a full view of every click and every one of your visitor’s metrics, and it can help you with the marketing of your site and identify areas you should improve upon.
Below is a list of metrics that are important to any web analytics solutions implementation:
Single-page view
This one is the most important one to monitor in terms of ROI and plays a huge part in producing a properly organized online user experience and tracking all your earnings.
Breakfast, lunch on the first go: How much do you earn on the first go?
The most important thing to remember from this is you get what you pay for! If you are on a shared server, your statistics will only be accurate if it is not shared with any other sites.
The next question is, how often am I going to see another visitor around my launch day?
If you have expensive (or free) traffic methods (such as PPC) available for almost the entire duration of your website being live – then the website analytics solutions you buy (or use, or use free and then have to pay for) will not be able to track all your traffic.
If you are looking for true data of completed sales pages, the site is less likely to be returning a sale than it is gaining visitors.
You may well indeed make a sale on the first go or at the very least get lots of impressions. However, you could potentially end up with a bad ROI – simply because it won’t have really anything to do with clicks on a buy button.
Single-page views may not return much in cost as you are doing all the work yourself – however, it won’t happen. If you are not sending your visitors to a clear path, the analytics solution you use will not track your visitors.
The length of a window a person sees a page on your site or the amount of time they spend on a site is significant.
The shorter the view, the more likely they are to “bounce”, – which means they didn’t care for the site or content and left the page for another. Studies also have shown Repeat SiteVisitors is worth 2% (gravity) more per visit than one-off visitors.
For example, let’s say you are selling a photo book, and the average duration of a person viewing your site is 4 seconds, and you’ve had 100 visitors view the site. If you are using a “TV style” banner, you can only expect the visitor to spend 8 seconds on the page and then abandon the photoshop.
Set timeframes and measurements should be met for every page, from the page on which they came into the page they closed out.
Try to set this for each page you have created.
Conversion Rate
This is the one metric that most new website owners struggle with as well, as it is vital to the success of any website regardless if it earns directly from a marketplace or a search.
The first thing you can look at is your site’s “bounce rate” when a visitor first hits your site.
If you are getting a 20% conversion rate, you may well be happy with 20 people purchasing your product from their first visit. If you are only getting about 10%, then it may be time to review your landing page and make some changes to it.
Look at improving the headline and titles of your adverts. Work on your overall strategies and how you arrange things. Work on the “bribe” or the offer you are making. Try to work out what you can offer that is different from the current solution on the market, and then ask your web manager to see if a product exists that your existing customers will buy.
You have 2 choices, and one of them is easier to do successfully.
If you choose the “having to convince people to buy” option, you have to ensure that people control their own decision to improve upon.
