X Creator Pay: Is X's Ad Revenue Pay Worth it for Conte…

Creators and users of the app formerly known as Twitter can now earn money through a new program rollout.

X’s new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X.

To access the program, users must subscribe to X Premium, formerly known as Twitter Blue. So, is the idea of ​​paying X worth paying X premium to the manufacturer? How much are creators making from the new advertising revenue-sharing program?

Let’s dive in.

What is X’s advertising revenue-sharing program?

What do you think about Creator X’s advertising revenue sharing program?

Should creators subscribe to X Premium?

What is X’s advertising revenue-sharing program?

X’s advertising revenue-sharing feature allows users to share in the earnings generated by advertisements displayed in replies to user content.

For example, if I post content on

“If you are not an X Premium (Blue) customer the advertising money will be kept by X,” he said.

X’s help center says users can also choose to purchase a subscription Verified Organization to be eligible.

Users must have at least 5 million organic impressions on their cumulative posts within the last three months, and they need at least 500 followers.

Once eligible, users must open an account with the site’s payment processor Stripe to receive their payment.

What do you think about Creator X’s advertising revenue sharing program?

Payments for X content creators began in August, and the reactions I saw from creators ranged from pleasantly surprised to optimistic.

Robert Freund is a lawyer who has over 8,300 followers on X and he received about $291 as his first payment from the platform.

“They say the hardest part is earning your first $291.8136984,” Freund joked.

in a message to On Mashable, Freund said that the payment was a pleasant surprise given the size of their audience, although it would not “meaningfully supplement” their income.

Freund also does not expect to receive such a huge payout in the future as he believes that most of his earnings come from “Distinctively Viral” Tweet Which received 19 million impressions in July.

Ben, a gaming news content creator, received a payout of £129 (equivalent to $152.55).

“Huge payout from Twitter/X!”. Ben said in a post. “I am extremely grateful to everyone who has allowed me to pursue this job in the Rockstar community. I have learned a lot in the last four years. “This first payment is incredible.”

Content creator Okami Games says their first X payment is “nothing to write home about but definitely a nice surprise.”

“Glad they are finally now letting creators monetize directly on the platform,” he said. “Thank you all for the support!”

Roberto Blake is a YouTuber who received a little over $307 as his first X payment. Blake says that with some experimentation he could easily see his earnings on the platform exceed $1,000 monthly.

When another user asked about subscribing to X and paying for it, Blake replied, “$8 [per month] Making $370 is a great ROI for any job.”

However, some creators disagree.

“You shouldn’t pay just to get paid,” says content creator Chris Dillon.

Dillon also says that the advertising revenue-sharing program hurts the creator landscape on the platform.

“Now, not everyone posts for the sake of creativity, but they do it for the sake of engagement,” he explains. “So, they try to cultivate engagement to make money on X, which eliminates the creative side of being a creator.”

According to Dillon, the program’s design does not always benefit the creators. In other words, only a few identify as content creators on the platform, but can only get paid by subscribing to X Premium and meeting other requirements.

“Anyone can post, but not everyone is a creator – and that’s the point,” he says. “People are getting paid, but those people are not always producers. And we need to put money in the pockets of creators.

Should creators subscribe to X Premium?

In addition to paid opportunities, X Premium also offers the following features to customers:

• Ability to edit posts
• Priority ranking in conversations and search results
• Ability to write long posts
• two-factor authentication
• Ability to hide their blue checkmark
• and many more

But, with all these features and the opportunity to get paid, is it worth subscribing to Premium as a creator?

Goofywise, a content creator and streamer, says it depends on the creative.

“It honestly depends on your goals as a content creator,” he explains. “I’ve seen creators who have made X a big priority for years don’t get a premium and still have great numbers… I don’t think it’s mandatory.”

As many of the creators I mentioned above have said, the payment from X may not be enough to live on; However, it can be a simple and effective way to generate another source of revenue.

So, if having multiple income sources is important to you as a content creator, I see no reason to avoid premium. But this is not necessary for every creator or influencer.

For example, I’m a podcaster, blogger, and YouTuber in my spare time, and my choice to not get paid for X hasn’t hindered my content creation journey.

My content lives off the app in the form of YouTube videos, my blog posts on WordPress, and my podcasts on platforms like Spotify and Apple Podcasts.

In my experience, as long as I’m consistently creating content, I’ll always get subscribers on the platforms that matter to me.

I use X to connect with my followers and stay connected to trending topics, things I can always do for free on that app.